Why I changed my mind about trying to get to Bologna

The past few weeks have been a little busy. I ran a Write Like an Author camp for school students last week at Ponsonby Intermediate School, and the week before I had the opportunity over several days to meet with some Chinese publishing representatives. They were here on a whirlwind visit and it was just by chance I became involved. It was nerve wracking, not least because every culture has its own etiquette for conducting business, and I wanted to get off on the right foot. Enormous thanks to fabulous fellow author Maureen Crisp, who metaphorically held my hand, gave me some great info and shored me up when I wavered over the two days. I'd learnt a lot by the end of that week, and had many subsequent thoughts about international publishing deals and book fairs.

Last year I had been considering a trip to the 2020 Bologna Book Fair (in conjunction with some other travel we were planning). I have my short story collection from last year, and two picture books coming out this year which I had thought would be at this fair (they're both a little delayed so it might be 2021 before they make it to Italy). I thought I could support those books, and tick the BBF off my bucket list. And I was still wrankled by the comment an Australian agent had made at a children's writing conference I'd been at in 2009 - that taking an author to a book fair was like taking a cow to an abattoir. I talked to several folk experienced in the ways of the BBF about the whys and wherefores, and emailed a Bologna contact that I'd got from one of my publishers.

Our travel plans changed. But that happened after I'd already dismissed Bologna as a destination for me. And here's why, although I disagree with the Ozzie agents notion/rubbish joke, I think a traditionally published author like me going to a book fair is not the best use of my resources. My thoughts and opinions on this are my own, but they are an objective response to what I have observed and been advised.

1) For book fairs, generally, you must be in a position to sell the rights for your work. Otherwise you can't do business there, or support your books (this is just not an arena you can support your books in -  publishers and agents are not there to talk to authors, they are there to recoup their investments - this is probably where the abattoir comment comes close), you are just an observer. 

2) For book fairs, generally your work must already be in published form in one territory, and you are looking to sell rights for other territories. Agents and publishers might be able to sell a manuscript at a book fair, but the odds of an (unknown outside your own region) author doing so, I imagine, would be very slim.

3) If you are an author and/or illustrator, you will only be in a position to sell the rights to your already published work if you are self-publishing, or if you have kept all those rights back in your arrangement with a traditional publisher (uncommon), or have had them returned

4) They may like your content, but the unusual design/format which helped your book stand out in the local market may make it difficult for them to take your already published work on

5) You may feel your content is universal, or at the least, general, but cultural differences and topics/themes of interest vary hugely, impacting on your ability to be picked up in other territories. For example, the differences in the role of parents in picture book stories in New Zealand compared with in China, are vast. 

6) One other way to attend a book fair, like the one in Bologna, is as a speaker. But your international currency needs to be sufficient, and you need good public speaking experience and a spot of good luck to get this kind of gig. And it is difficult to say how much this would help my books. 

7) It's expensive to get and stay there, which must be weighed against any benefits accrued to me as an author, through sales of rights and/or books. I have a number of skills, but selling is not amongst these. It is better (and significantly less costly), for me to pass this task to someone with these skills, with a track record of successful sales, for those rights under my control. Bologna is a trade fair for publishers and agents - a marketplace for trading rights for publishing and translations. Everyone there has paid a lot of money to be there, and they want to recoup their investment by buying rights they can make money out of, and selling rights to other territories. Selling rights is nothing like submitting a manuscript. Here it is likely your books will sell better without you.

The couch makers win...

Life is what happens when you're making other plans - personally I blame John Lennon. So my uber-fit SO has gone and damaged himself playing soccer (ruptured ACL most likely) leaving me as sole taxi-driver for the foreseeable future. I do not like driving (just a touch phobic really) and avoid it wherever possible. And his excuse is better than any excuse I can come up with to get out of all the chores that need doing. Yesterday we went to hire some crutches, today we are off to the sports medicine specialists over in the hinterlands, and I'm not sure what is on the agenda for tomorrow. Poor thing - it is a cruel twist of fate that sporty people, who by their very nature find it difficult to put their feet up and do nothing, are often forced through injury to put their feet up and do nothing. Couch potatoes on the other hand, who are not really using their limbs, don't get injured at all. I guess the couch manufacturers are happy either way.

I was surprised (and gratified) to hear that my picture book The Were-Nana had recently topped the library list at Owairaka Primary, a school I visited at with Kyle Mewburn last year. And I have been invited to Greenhithe School for an author visit next month as my book is popular there also. I hadn't expected this second wave of interest and activity so long after publication but I am delighted it is happening and very excited and happy to go and meet the children who have been reading it.

The Bologna Childrens Book Fair is on soon and as a member of the NZ chapter of SCBWI my books will get a bit of an airing over there. Thanks to Frances Plumpton, regional SCBWI organiser and one of the few children's author agents in NZ who is taking over a heavy suitcase so she can tout local members books. I made up a little brochure about myself to accompany my books and I'm hoping that at least one gets taken away. Someone once said that taking an author to a book fair is like taking a cow to an abattoir but I have heard rave reports from attending authors and if I could ever get myself there I would love to go, just to see the books, the hopeful artists gallery, feel the atmosphere and try and understand the process. I guess if you are a hot property it is easy to feel the love. If no one knows who you are I guess it might be depressing and disappointing, so the best strategy might be anonymity. I'd be happy to be an anonymous author in a small but perfectly formed italian town on a book jag.

Turrible misssspellings...

I am mortified. I has been misspelling Brian Falkner's name and I apologise. I can not blame anyone when it comes to my name because, really, it is jolly complicated. If you only hear it said, you have a snowball's hope in Hades of spelling it as it should be. But after a lifetime of this I have always made an effort to get other people's names right. So Brian, I am sorry. And folks, it is Falkner, not Faulkner. And Brian, not Brain although Brain is probably a good alternative if you read his books. I have severly punished myself with a large amount of chocolate.

I have been dreaming of international travel recently, possibly prompted by the fact that my daughters are off to the States soon for a couple of cheerleading competitions in Florida. This time we are not accompanying them. I keep looking up residencies but know my children are not yet old enough for me to be absent for several weeks or several months, even if I was fortunate enough to be awarded one. The travel bug is pesky like superbugs resistant to antibiotics or an incurable hangover. I am plagued by wanderlust. My loftiest dreams include travelling overseas because of my books. I try to keep my feet on the ground but experience has shown me you can never tell what's around the corner.

The agent is soon off to Bologna and although Bologna has not yielded me international success and worldwide domination so far, I am ever hopeful. The Were-Nana is making an appearance in Scholastic Australia's very attractive brochure this year and I have given my agent some very eye-catching postcards of my most recent books to lure overseas publishers in, and compel them to sign up overseas rights, or look at other stories of mine still available for first time publication. They are good. Better than chocolate and less fattening too. You know you want them!